The narrative used in the article refers to the interpretational complexity of thephenomenon of contemporary society. Globalization fulfills a wide spectrumof the global world phenomena in the situation of unobviousness, diversity,ambivalence and ambiguity, which influence the new quality of socioculturallife. Trying to understand the content given to the distinguished definitionsof society, intellectuals refer to the theory of the social development and tothe interpretation of the mechanisms of a social change, with a focus on thespheres of social life, which are the impulses for changes taking place in thesociety. Emphasizing heterogeneity and changeability of forms of postmodernsocial organization, one may point to the following orientations capturingsubtleness of the contemporary society: orientation to a global change,orientation to a certain type of civilization ascription to risk, orientation toresponsibility, orientation to anticipation, orientation to responsible participationand cooperation in a changing and interdependent global society,orientation to knowledge, orientation to experience borrowed from the media,orientation to the consumption ideology. Society faces the task of selfdeterminationin the situation of non-obviousness, risk, fragmentation andambiguity. By no accident then, were the the globalizational processes in theworld and a critical and permanent thought and evaluation of the changestaking place in the modern global society, in the focus of the authoress. Payingattention to the quality of the global “cultural ecumene” (U. Hannerz)inclines reflection about global changes in lifestyles which is meaningfulfor the quality of changes in the job world and career planning and careermanagement practices. The sequential development of an individual (whichis integrally linked with the career development) constitutes the essence ofthe process, which is lifelong. The economy which is based on knowledgedetermines the orientation on knowledge of the contemporary society. Thedevelopment of careers of members in such a society is its crucial element.Moreover, the quality of socio-cultural and economic changes will demandconstant career management and modification of its individualized paths.
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